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Who Are We

Hale is South Africa's leading digital destination for the world’s most coveted yoga brands.

Our Mission

To deliver the most fashion-forward curation of yoga attire to South African women in a unique, innovative and personal way.

Our Brands

The Hale product range is unlike any other store. Edited by our team of buyers to represent the best the industry has to offer. We showcase top tier, highly sought-after collections.

Our Community

The Hale network is a dynamic intersection of fashion, health, fitness and wellbeing connecting women of South Africa.

About Us

Hale is South Africa’s leading digital destination for premium yoga wear, delivering the latest on-trend styles to fashion forward yogis. Hale's 'community first' approach to customer service has enabled the brand to create a digital shopping experience like no other with each package meticulously hand-wrapped and dispatched from our headquarters in Johannesburg, South Africa.

Our Story

Our founder, Emma van Heerden, has been an avid yogi since 2015. Since returning to Joburg after living abroad, Emma found that she was unable to find a selection of quality activewear to meet her needs. Realising the gap in the market was the perfect opportunity for an e-commerce store with beautifully curated yoga wear to the South African audience, Emma committed to creating South Africa’s first premier online yoga wear store and launched Hale.